Approximately $201 billion in U.S.-branded products was sold on Alibaba Group’s Taobao, Tmall, and Lazada platforms from 2020 to 2025. Taobao is China’s leading retail e-commerce platform. Taobao meets consumers’ needs by directing users to marketplaces, channels, and features across the Alibaba ecosystem through its top-level traffic funnel in the Taobao app. The Taobao Global platform facilitates selling in China by connecting companies, especially smaller brands, with a network of approximately 60,000 independent online retailers. In contrast, the Tmall and Tmall Global platforms provide online stores for global brands and their authorized retailers to sell products directly to consumers in China. Lazada Group, Alibaba Group’s regional flagship, is Southeast Asia’s leading e-commerce platform, serving 300 million customers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.